Today, ray bans wayfarers are one of the most sold and most popular sunglasses on the planet.
People like JFK, Bob Dylan, have worn them even Andy Warhol loved them however, it wasn’t always like that.
about Ray ban Wayfarer sunglasses, their history.
how the style evolved over time, and what cheap ray ban sunglasses to buy and a lot more.
In the 70’s, the ray ban wayfarers almost disappeared completely from the market space and they were originally designed in 1952 and launched in the market in 1956.
The company behind the wayfarers was Bausch and Lomb which was the parent company to Ray Ban.
At the time, most sunglasses had a wire frame and the wayfarers were supposed to be the mid-century, classic alternative to rival the Cadillac tail fins.
They were also one of the first sunglasses to be injection molded which was a new process but today, that’s the standard.
Surprisingly, the shape of wayfarers has changed a lot over time. Originally, it were much more cat eye-like but slowly and surely evolved in angle and the look I’m wearing here right now, which is around the 1980’s.
This tilt is also known as the panascopic tilt.
The problem with these sunglasses was that you couldn’t really wear them on your head without them falling down and so RayBan decided to create a new design that would mitigate that issue.
They introduced the design Ray ban RB2132 which you can see right now and not only did it get much smaller, it also lacked the distinctive cat eye look and from the side, you can see the angle was different too.
After declining sales in the 70’s, the real breakthrough came in 1981 and the actors in Blues Brothers wore them.
The sales in 81 were about 18 thousand pairs of Ray ban wayfarers per year and RayBan realized they had to invest some money to do some product placement and it paid off big time.
So other famous movies with wayfarers include,risky business and a few years later they already had 350 thousand pairs a year, went all the way up to 1.8 million pairs of wayfarers a year.
Over time, wayfarers would appear in more than 60 movies and Hollywood shows and was a great example of product placement can really help to revive an almost dead product.
In 1999, Bausch and Lomb sold the RayBan sunglass brand to Luxottica which is an Italian brand and the largest sunglass conglomerate in the world today.